About the project
Mi Regalo Sorpresa is a business that focuses on providing people with a way of easily sending “doubly-surprising” gifts. When shopping in Mi Regalo Sorpresa, buyers don’t pick the gifts to be sent. Instead, they provide an overall description of the kind of gifts they wish to send and create cards with messages to convey feelings; the gifts are picked automatically and sent, along with the cards, to their receivers. In that way, Mi Regalo Sorpresa allows people to stop using their time and energy in picking gifts and start focusing on conveying feelings and thoughts through the gift.
I participated in every stage of the business process, since the idea conception to the execution of the business model. I also developed the project website, which was the main contact point of the business with its clients.